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Oral-B unveils power brush trial programme at British conference

April 22, 2014
Oral-B shares latest breakthrough in power brushing technology.

MANCHESTER, United Kingdom--At the 2014 British Dental Conference and Exhibition, Oral-B introduced three of its latest advancements to dental professionals.

The advancements included TEST DRIVE power brush trial programme, CROSS ACTION brush head, and SmartSeries electric toothbrush with Bluetooth 4.0 connectivity.

At the conference, more than 1,850 dental professionals experienced Oral-B’s new TEST DRIVE power brush trial programme. Multiple users can experience Oral-B power and toothpaste by using a shared handle in a hygienic way with specialized handles and refills featuring a Triple-Protection-System:

* A sealing insert within the refill head works with the handle to help prevent saliva from entering the handle;
* A specially designed protective covering works in combination with the sealing system to help provide extra protection against soiling of the handle;
* The cleaning and disinfection procedure, in line with international standards, helps ensure a hygienic next use.

Furthermore, Oral-B showcased the new CROSS ACTION head--its most advanced power head with angled bristles--and its new SmartSeries electric toothbrush--an interactive electric toothbrush with Bluetooth connectivity that helps to create more personalized brushing routines.

“These launches will undoubtedly change the way my patients brush their teeth,” said Dr. Amit Patel, a specialist in periodontics and an implant dentist.

"Their oral hygiene will improve, which will mean that their treatment is much more likely to be successful. Without good oral care, all restorative and aesthetic treatments will flounder."

TEST DRIVE is scheduled to be available in practices to a limited number of dental professionals for patient trials beginning in July 2014.

For more information, visit www.pg.com.

To comment on these products, go to http://community.pennwelldentalgroup.com.