Grace Rizza, founder and CEO of Identity Marketing, says that dentists have to come back strong and tap into their leadership skills, even if they don’t know they have them, as they return to work. But what about marketing? Is this something they should be spending money on right now?
Rizza tells Dr. Pamela Maragliano-Muniz that many of the dental practices who work with Identity Marketing have been using their downtime to study up on marketing, and how they can use it to benefit their returns to the office. She’s been surprised at how busy the company has been as dentists take marketing very seriously. Dentists have been embracing their digital presence as a way to keep their patients engaged.
Many things fall under the marketing umbrella, including the opportunity to gain new patients. Rizza recommends that dentists take a step back and look closely at what they currently have. How is their online presence? How is it working? What marketing techniques can dentists embrace to help get the business rolling again?
Rizza cites a survey conducted in China where dentists were asked about the most successful part of their reopening, and 72% said it was communication. Even those who were antimarketing in the past are realizing its importance now.
Listen to what else Dr. Maragliano-Muniz and Rizza share regarding how dentists should proceed with and strengthen their marketing during the coming weeks and months.
Editor's note: To view DentistryIQ's full coverage of the COVID-19 pandemic, including original news articles and video interviews with dental thought leaders, visit the DentistryIQ COVID-19 Resource Center.
