Oral Health America, Listerine start swishing on 21-day challenge

March 20, 2013
Oral Health America (OHA) has joined the LISTERINE® Brand to promote gum health and bring needed oral health care to children across the country.

From left to right: Melissa Hoebbel, Oral Health America; Actress Gennifer Goodwin; Beth Truett, Oral Health America; and Dan Perkins, Oral Health America Board of Directors

Oral Health America (OHA) has joined the Listerine brand to promote oral health care for children by calling on all Americans to take a 21 Day Challenge, swishing with Listerine Antiseptic twice a day for 21 days to improve their oral health. For every person who signs up for the challenge, the Listerine brand will make a contribution to help Oral Health America’s Smiles Across America® program toward our goal of connecting up to 210,000 at risk children with needed oral health services in 2013.

Smiles Across America supports school-based sealant programs across the nation and provides communities with access to needed oral health services.

"We are thrilled to participate in the Listerine 21 Day Challenge and honored that the Listerine brand has chosen to support Smiles Across America," said OHA President and CEO Beth Truett. "The company's generosity will help OHA reach even more children with preventative and restorative dental care in 2013."

“It’s an honor for us to partner with Oral Health America on this program,” said Larry Page, Group Product Director, Professional Marketing at Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. “Together we are encouraging the country to both reevaluate their oral care routines, as well as help us make a difference in the lives of at-risk children in need.”

The Listerine 21 Day Challenge kicked off with a media event in New York on Feb. 5, where film and TV actress Ginnifer Goodwin took a swish of Listerine UltraClean Antiseptic, triggering a $21,000 donation to SAA. In addition to the $21,000 Swish, $6.40 will be donated for every person who signs up for the challenge, up to $64,000. For more information about the campaign and to sign up for the Listerine 21 Day Challenge and support SAA, visit the brand’s Facebook page.