A scene from a Cartoon Network programming entertains children while brushing for two minutes.
In recognition of National Brush Day on November 1, 2014, (the day after Halloween), and to create awareness about the importance of children’s oral health, the Ad Council and The Partnership for Healthy Mouths, Healthy Lives — a coalition of more than 35 leading dental health organizations — created the first joint national public service campaign designed to teach parents and caregivers about simple ways in which they can help prevent oral disease.
The campaign first launched in August 2012 and includes television, radio, print, outdoor, and digital advertising. New public service advertisements (PSAs) stress that while most parenting is difficult to do in two minutes, such as teaching kids how to cook or ride a bike, making sure kids brush for two minutes, twice a day is something a little simpler.
The campaign website, www.2min2x.org, includes a section where parents and children can watch entertaining videos — all two minutes in length — while children are brushing their teeth. Campaign media partners include Cartoon Network and My Kazoo!, all of whom donated snippets of videos, which are featured on the website.
For more information, please visit www.2min2x.org.