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AACD debuts interactive consumer website

Feb. 3, 2014
‘Your Smile Becomes You’ website features smile analysis, Smile IQ quiz, educational content, and videos.

MADISON, Wisconsin—The American Academy of Cosmetic Dentistry, the world’s largest nonprofit membership association dedicated to the art and science of cosmetic dentistry, has launched a new consumer website,www.YourSmileBecomesYou.com.

With the launch of the site, AACD embarks on a new campaign aimed to help educate consumers about cosmetic dentistry, encourage them in their pursuit to improve their smiles, and to raise awareness of the importance of seeking out an AACD Accredited or member dentist for treatment.

“There are currently many different cosmetic dentistry treatment options for patients, and this website enables the consumer to learn more about these procedures through a less intimidating, more consumer-friendly fun way,” said Jack Ringer, DDS, AAACD, AACD President 2013-14.

“We hope that the Your Smile Becomes You website provides consumers with foundational information that will help them to have more informed conversations about their oral health with the right cosmetic dentist in their area.”

The Your Smile Becomes You website educates consumers types of cosmetic dental procedures that can improve their smiles. The website’s content includes:

* What Does Your Smile Say About You? – A personalized smile analysis tool that uses Facebook to determine what your smile says about your personality.
* A Share Your Smile gallery – A photo gallery where users can upload their smile personality and view the personalities of other users that have also used the analyzer.
* Your Smile IQ quiz – A step-by-step quiz to help consumers determine the procedures that could improve their smiles.
* Explore Cosmetic Procedures – An educational section with consumer-friendly videos showcasing cosmetic dentistry procedures available to patients, such as bonding, veneers and whitening.

The website also features a Find a Cosmetic Dentist locator that quickly allows the user to find a nearby AACD Accredited or AACD member practicing dentist.

“A recent study conducted by Kelton Research the importance the public places on an attractive smile,” said Barb Kachelski, AACD executive director.

"More consumers are willing to pay to fix their teeth than to pay for weight loss. Knowing this, we built the Your Smile Becomes You website to help consumers understand steps they can take to improve their smiles and to showcase the clinical excellence of our AACD member dentists.”

For more information, visit www.aacd.com.

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