Company expands U.S. headquarters to meet demand

Jan. 11, 2007
Sirona adds an additional 28,000 square feet of operations and warehouse space to its dental imaging systems and equipment.

CHARLOTTE, North Carolina--Sirona Dental Systems, Inc. has announced that it has completed expansion of its North Carolina-based U.S. headquarters to accommodate increasing sales growth and training operations, and a growing employee base.

Sirona, one of the world's leading manufacturers of high-technology dental equipment, has added an additional 28,000 square feet of operations and warehouse space to meet the increasing market demand for its dental imaging systems and equipment.

"Two priorities in our growth plan are to expand our CAD/CAM capabilities and our educational offerings for distribution partners and practitioners," said Steve Sutton, Director of Technical Services and Facilities Management of Sirona USA.

"We have consolidated our CAD/CAM operations, marketing, and support staffs in the new space, and are significantly increasing our training facilities. In 2007 Sirona will focus extensively on the education of our distributors and practitioners, hosting training classes and seminars on all Sirona product groups," added Sutton.

"One of the most exciting features of our new space is a new private dental office," said Michael Williamson, VP of Sales and Marketing of Sirona USA. "We have designed a unique, technologically-advanced dental office, furnished completely with Sirona products, which will be used not only as a private practice but also for conducting educational seminars, product demonstrations, and dental procedure demonstrations on real patients. Our primary initiative this next year is training and education, and what better way to educate our market than through practical, hands-on demonstrations," added Williamson.

Sirona's expansion also includes new employee breakroom facilities, a computer training room, and a large training/conference room that accommodates up to 50 people.

For more details about Sirona's educational offerings, please call (800) 659-5977, or visit