Carestream brand

Feb. 16, 2012
Ad campaign coincides with product renaming.

ATLANTA, Georgia--Carestream Dental has announced launch of an ad campaign designed to familiarize existing and prospective customers with the company’s distinguishing characteristics.

Resting on the pillars of efficient workflow, diagnostics, and humanized technology, the campaign seeks to help customers understand the tradition and brands that make up Carestream Dental. The ad campaign coincides with a strategic re-branding initiative in which the company will rename several products under the Carestream Dental brand.

“We have a longstanding commitment to quality across all our brands, so many researchers, clinicians and oral health specialists have contributed to the development of our products for more than a century,” said Jody Rodney, director of marketing, Carestream Dental.

“We want to unite these leading-edge products under one banner and clearly articulate the benefits and seamlessly integrated nature of Carestream Dental’s digital imaging, software, and practice management solutions.”

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Carestream Dental’s existing products have been sold under multiple brand names, including SoftDent, PracticeWorks, Kodak, OrthoTrac, RVG, Trophy, and Windent. While these are recognized as leading products for various oral health specialties, the different brand names have the potential to obscure products’ relationships and integrated functionality from doctors and oral health practice managers.

The company’s first CS-branded product, the CS 9300, was launched in the spring 2011. Most existing products will soon be sold under the CS brand name, but will keep the same model numbers. Film and chemistry products will continue to be sold under the Kodak brand. Carestream Dental will still support and provide parts and accessories for its products.

“Transitioning to the CS brand gives us the opportunity to remind our customers exactly what we stand for, and it’s quite simple: clear, reliable images for precise diagnoses; next-generation technology that’s easy to use and understand; and a smooth, profitable progression through clinical and administrative tasks,” added Rodney. “Carestream Dental cares, and we are committed to the success of our customers.”

For more information, call (800) 944-6365 or visit www.carestreamdental.com.

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