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DentalEZ introduces a refreshed brand identity

March 19, 2015
DentalEZ, a supplier of integrated products and servcices recently announced several rebranding efforts. The company plans to slowly phase out the use of individual brand logos in favor of an all-encompassing DentalEZ identity.

DentalEZ, a supplier of integrated products and services for dental health professionals worldwide, is pleased to introduce various updates to its classic DentalEZ brand. With an official tagline of “Integrated Solutions,” and now simply referred to as “DentalEZ,” the company unveiled some of its recent rebranding efforts such as a new color palette, logo, and a freshly designed exhibit booth at this year’s Chicago Midwinter Dental Meeting.

With the acquisition of various new companies and products throughout the years, DentalEZ has established a diverse yet very broad assortment of products. The company’s current rebranding efforts will ensure that its entire portfolio is streamlined in order to tell a clear story about its ever-growing product offerings and organization.

READ MORE | Introducing the DentalEZ TruSim clinical practice simulator

Throughout 2015, DentalEZ will begin to slowly phase out the use of individual brand logos and introduce a single all-encompassing DentalEZ logo. All DentalEZ product categories will also be more consistent with the new DentalEZ name and tagline:

Columbia Dentoform Teaching Solutions

DentalEZ Equipment Solutions

NevinLabs Workstation Solutions

RAMVAC Utility Solutions

StarDental Instrument Solutions

“With this more unified and simplistic approach to branding, we plan to increase clarity of what our company offerings are, while raising awareness and understanding across all product lines of DentalEZ and our many ‘Integrated Solutions,’” remarked Lisa Lee, Vice President of Sales and Marketing. “In the next year we will have gradual updates of all materials, websites, and signage. We truly look forward to an exciting new era here at DentalEZ.”

For more information about DentalEZ’s full line of integrated products, please visit

About DentalEZ

DentalEZ is committed to advancing the practice of dentistry through fully integrated products and services. Encompassing five distinct product categories —StarDental, DentalEZ, RAMVAC,NevinLabs, and Columbia Dentoform—DentalEZmanufactures everything in the operatory, from handpieces to chairs to vacuum systems to dental simulation models, creating a complete line of products to elevate the health, comfort, and efficiency of the dental operatory. For more information, please visit