Crest and Oral-B Pro-Health partner with NFL draftee

Pro-Health and Luke Joeckel donate to Dress for Success to support "Go Pro."

Apr 29th, 2013

CINCINNATI, Ohio--Crest and Oral-B Pro-Health have announced a partnership with Luke Joeckel, offensive tackle from Texas A&M and the No. 2 overall pick in the 2013 NFL Draft.

Joeckel, who was drafted by the Jacksonville Jaguars, has partnered with Crest and Oral-B Pro-Health to "Go Pro" with his oral care and to help others "Go Pro" in their careers with a donation to the international nonprofit organization, Dress for Success.

“Going pro in life is just as important as going pro in football, and that is why I have partnered with Crest and Oral-B Pro-Health for the ‘Go Pro’ program,” said Joeckel.

“My mother has supported me throughout my football career, and I wouldn’t have been able to achieve my dreams of becoming a professional athlete without her. In honor of my mother, I wanted to show my support for Dress for Success and help women ‘Go Pro’ and feel confident as they begin their new careers.”

As part of the partnership, Joeckel and Crest and Oral-B will provide a donation to the Dress for Success organization to help women "Go Pro" in their work and life. Dress for Success is a nonprofit organization that provides professional attire and career development to disadvantaged women.

Along with the monetary donation, Crest and Joeckel will donate Crest and Oral-B Pro-Health products to help promote good oral health and help the participating women feel confident as they enter the workforce.

“A healthy, confident smile can leave a lasting impression on potential employers as we prepare women to re-enter the workforce and achieve professional success,” said Joi Gordon, CEO of Dress for Success Worldwide.

“We believe every woman deserves the opportunity to achieve her goals, and we are delighted to partner with Luke Joeckel and Crest and Oral-B Pro-Health to help the women of Dress for Success ‘Go Pro.’”

Added Rishi Dhingra, P&G North America marketing director: “Crest and Oral-B are on a mission to help take America’s oral health from good to pro with our Pro-Health products. That is why we are thrilled to partner with the NFL, Luke Joeckel, and Dress for Success on the Crest and Oral-B Pro-Health ‘Go Pro’ program. Each of these partners illustrates a key component of the ‘Go Pro’ movement. Luke and Dress for Success exemplify how the right support system can help you ‘Go Pro’ in life and your career. The NFL Draft provides the largest stage in sports where the conversation is focused solely on athletes going pro. Overall, we couldn't ask for better partners for our program.”

When used together, Crest Pro-Health Toothpaste, Crest Pro-Health Multi-Protection Rinse, and the Oral-B Pro-Health All-in-One Toothbrush can provide up to four times better plaque reduction with regular use as compared to a regular manual toothbrush and anti-cavity toothpaste.

The Pro-Health product line includes:

* Crest Pro-Health Healthy Fresh Toothpaste delivers comprehensive protection for teeth and protects those areas dentist check most: cavities, gingivitis, plaque, sensitivity, tartar, whitening, and fresh breath. Suggested Retail Price: $4.25 (4 oz.) $4.75 (5.8 oz.).
* Crest Pro-Health Multi-Protection Rinse kills 99% of germs that can cause plaque, gingivitis, and bad breath. Suggested Retail Price: $5.99 (500 mL) $7.29 (1L).
* Oral-B Pro-Health All-In-One Toothbrush has been clinically proven to remove more plaque than a regular manual toothbrush with its CrissCross bristles, which are angled at 16° to attack plaque from the right angle. Suggested Retail Price: $4.99.

To learn more about Joeckel’s partnership with Crest and Oral-B, visit

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