Discus Dental, Inc., the nation's leading developer of tooth whitening and dental hygiene products for the professional dental community, has announced that the company vigorously disputes the allegations of unfair business practices and tortious interference, as expressed in a recent press release from competitor BriteSmile.
BriteSmile has widely publicized its complaint against Discus Dental, which complaint alleges that Discus Dental has intentionally interfered with BriteSmile's contractual relationships with dentists via the marketing of Zoom!(TM), Discus Dental's new in-office tooth whitening system for dentists. Zoom!(TM), which, competes with BriteSmile's tooth whitening technology, has been extremely popular and has been adopted by thousands of dentists across the country.
While BriteSmile has broadly distributed press releases citing to its complaint against Discus Dental, Discus Dental has yet to be served with a copy of the complaint. Discus Dental has been providing the dental community with whitening and hygiene products for over 10 years and currently services 45,000 dentists nationwide. Discus Dental maintains that it is not appropriate for BriteSmile to bind dentists to a single treatment choice and that BriteSmile's latest legal action is an attempt to interfere with dentists' freedom to provide patients with all available treatment options.
"We look forward to a legal resolution of BriteSmile's groundless claim," said Ken Rosenblood, Discus Dental's Chief Operating Officer. "Discus Dental continues to support the autonomy of dentists to choose the best products and procedures without outside interference. In fact, we expect the courts to enforce public policy that gives dentists the right to fully exercise their professional judgement in the treatment of their own patients."