SOUTH BEND, Indiana--Heraeus Kulzer, a leader in advancing dental esthetics and overall dental well-being, has announced that Venus White Pro is now available in 35% carbamide peroxide strength for enhanced whitening yet shorter wear times. To read more about Venus White Pro, go to Venus White Pro.The mint-flavored tooth whitening gel can be worn in custom trays for just up to 30 minutes a day. Additionally, Venus White Pro’s two-in-one formula, carbamide peroxide plus potassium nitrate, helps decrease sensitivity sometimes associated with bleaching. A recent clinical study by the University of Texas Health Science Center at Houston reported that patients who were treated with Venus White Pro reported virtually no sensitivity after two weeks of nightly treatment. To help practices successfully promote Venus White Pro, Heraeus is offering a collection of marketing materials including postcards, patient letters, and ad designs. These can be easily customized online through print-on-demand. Visit www.SmileByVenus.com for the selection.In addition to its complementary marketing program for practices, Heraeus also donates a percentage of revenue from the sale of all Venus White products to help fund breast cancer research nationwide. In 2010, the company donated more than $40,000. “Practices can piggyback on Heraeus’ fund-raising efforts by offering special Whitening Days in their offices,” said Rachel Wall, RDH. Wall is founder of Inspired Hygiene, a consulting company that helps practices transform their hygiene departments into business centers. “It’s a perfect opportunity to give back to the community while communicating that you are a practice with a heart,” she added. Venus White Pro take-home whitening gel is also available in 16% and 22% carbamide peroxide strengths. Various kit configurations are available, including full patient and refill kits. All-new 50-syringe packs should be available in mid-March 2011. For more information, call (800) 431-1785 or visit www.SmileByVenus.com.To comment on this product, go to community.pennwelldentalgroup.com/.