Orthodontics services company has new leadership, customer-centric focus

June 6, 2007
OrthoSynetics launches new name, renews commitment to customer service.

METAIRIE, La.--The orthodontic profession's leading management services company has a new name and a renewed, customer-centric focus. The company formerly known as OCA, Inc. is now OrthoSynetics.

"Our organization has a renewed purpose and vision that is dedicated to bringing our doctors and their associates superior value," said Chris Roussos, who recently took over the helm as CEO of OrthoSynetics. "Our first and only focus at this point is listening to our customers and responding to their needs. Their growth and success is job one."

OrthoSynetics is an orthodontic practice services firm that manages the business and marketing functions of orthodontics practices, including advertising, payroll processing, financial reporting, purchasing, technical support and patient financial services. The company currently serves about 350 Orthodontic Practice locations.

Roussos said the company's new name is significant in that it symbolizes the culture change within the organization. He said the name change is a public pronouncement of the company's shift in vision and in the organization's way of thinking and operating.

"Our new identity reflects our new and fervent commitment to customer service," said Roussos. "As we emerge from what has been a challenging year, we are changing the culture of this company. We are listening to our customers and focusing on improving communication, our performance and the company's infrastructure."

Roussos explained that the organization is in an active listening phase, in which he and his team are personally meeting and speaking with customers and suppliers to gain their insight on how to serve them better. 

"The heart of our organization is not at our corporate headquarters in Louisiana--it is in each and every one of the practices we serve on a daily basis," said Roussos. "We are committed to improving the services we provide--from IT capability, to practice enhancement and customer service--to ensure that our customers are being given the services and tools they need to build and grow their practices."

"The bottom line is that we will be using the name change as a catalyst to make real changes within the company," he said. "With our new name, we will have a new culture that is focused on serving the needs of our doctors and practices so they can thrive and grow."