Sunstar GUM announces new floss and go-between cleaners

Feb. 27, 2013
The new Ultra Tight size of the go-between cleaner is ideal for healthy patients and will help improve compliance, effectiveness and the overall comfort of the patient.

EasyThread Floss

Flossing can be a challenge for most patients, especially those who have braces, bridges, implants and other oral hygiene needs. Three out of four people do not floss regularly. To help patients and improve overall oral health, Sunstar GUM® has developed EasyThread™ Floss the first major innovation in the threader category in years, designed to improve flossing habits and compliance by providing:

· Better oral hygiene and less waste. The EasyThread Floss is packaged within a traditional floss dispenser that effectively isolates each strand to eliminate tangles and waste, while the lidded plastic case keeps floss clean until it is ready to use. To further reduce waste, a rewind feature ensures that only the proper amount of floss is dispensed.
· Comfort for the patient. Experts agree that current threaders on the market are either too stiff and may risk hurting patients’ gums, or too flimsy and may wear out before the whole mouth gets cleaned. Designed with comfort in mind, each strand of puffy EasyThread Floss features durable threader sections on both ends that are the ideal stiffness.

Additionally, the number of patients requesting restorations, such as crowns, bridges and implants, is expected to grow. Consumers should want to protect the investment they are making in these restorations through the use of specialized, easy-to-use products that have been recommended by dental professionals.

“EasyThread Floss has the potential to create better flossing habits and improve overall oral health for many patients with unique flossing challenges,” says Dr. Richard Demke, DDS, senior director, technology and new product development at Sunstar.
Redesign of Proxabrush Go-Betweens Cleaners Nearly three-quarters of patients will exhibit periodontal disease at some point. To continue the innovation in its line of custom fit interdental brushes that help prevent disease, Sunstar GUM introduces its new size of Proxabrush Go-Betweens Cleaners – Ultra Tight. The new Proxabrush, available now, is ideal for healthier patients with tighter contacts, and features several new design elements to improve use. According to the Academy of General Dentistry (AGD), flossing is the single most important weapon against plaque; however, most people site lack of time for not flossing. Proxabrush Go-Betweens are clinically proven to remove plaque as well as string floss and are convenient, reusable and easy-to-use.

Highlights of the newly designed Ultra Tight Proxabrush Go-Betweens include:

· More Plaque Removal. The redesigned Proxabrush family of interdental brushes has been constructed to remove up to 25% more plaque with new unique triangular bristles. Additionally, it stays clean between uses through an antibacterial agent that has been incorporated into the bristles. The central wire of each brush is coated for added comfort and to help prevent galvanic shock.

· New Flexible Handle. The new, flexible handle has been ergonomically designed for better comfort, control, and grip in order to make it easier to use. The bendable neck and longer length also makes it easier for patients to clean their posterior teeth.

In addition, Sunstar will be applying the new design elements to each of the existing Proxabrush Go-Betweens Cleaners sizes: tight, moderate, and wide. These will be available in June.

As the number of cavities among Americans increases, dental professionals such as Dr. Richard Demke, DDS, Sr. Director, Technology and New Product Development at Sunstar, recommend that patients take a proactive approach to their daily dental hygiene regimen.

“Proxabrush Go-Betweens Cleaners are recommended for all patients given that they come in multiple sizes to meet every patient’s needs. The Ultra Tight size will be especially beneficial to healthier patients with tighter contacts, to use either as an add-on or alternative to floss,” says Dr. Demke.

For more information, visit www.US-Professional.GUMbrand.com.

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