Oklahoma Dental Association, ice cream giant team up

Feb. 3, 2003
The two entities are joining forces to remind Oklahoma children about the basics of caring for their teeth.

In celebration of National Children's Dental Health Month (NCDHM) this February, the Oklahoma Dental Association (ODA) and Braum's Ice Cream and Dairy Stores are joining forces to remind Oklahoma children about the basics of caring for their teeth.

Throughout February, Braum's Kid's Meals at all 125 Braum's stores in Oklahoma will include a toothbrush along with a happy-face, toothbrush-shaped toothbrush cover and packets of toothpaste (while supplies last).

In addition to the oral health prizes inside the Braum's Kid's Meals, NCDHM posters will be displayed at Braum's stores across the state. Braum's characters, "Millie the Cow" and "Edgar Allen Crow" will be featured on the posters as they remind Oklahomans to "Give Kids a Smile for National Children's Dental Health Month." Special NCDHM tray liners, with games about dental health, will also be available at Braum's stores statewide.

"Tartar, tooth decay and cavities are serious foes to everyone's smile," Kevin Haney, DDS said. "Regularly practicing good dental health habits can defeat such problems before they start. The Oklahoma Dental Association is so grateful for Braum's support in helping to remind Oklahomans of all ages, in a light-hearted and fun way, about the importance of obtaining and maintaining good oral health."

"This is the third year in a row that Braum's has teamed with the ODA to promote National Children's Dental Health Month," Drew Braum, president of Braum's, said. "We're proud to be a part of the effort to encourage Oklahoma kids to practice good dental habits. We're able to help by raising public awareness of the importance of dental health, while also offering quality, calcium-rich products that help build healthy teeth."