Squeeze A Color Toothpaste

Sunstar Americas launches new GUM Crayola Squeeze-A-Color Toothpaste

Nov. 22, 2013
(Photo: BusinessWire)

Sunstar Americas, Inc., a leading global oral healthcare company, today announced the launch of the GUM Crayola Squeeze-A-Color Toothpaste, the latest addition to its comprehensive portfolio of children’s oral hygiene products. Available in August 2013, Squeeze-A-Color Toothpaste joins the full line of GUMCrayola Toothbrushes and Flossers which are designed to make brushing a fun and healthy experience for children.

GUMCrayola Squeeze-A-Color Toothpaste comes in a variety pack of child-friendly tubes (1.5 oz. each) with three non-staining colors and three yummy flavors — Blueberry Burst (blue), Melon Blast (red) and Jazzy Apple (green) — to keep children interested in the brushing experience. Safe for use by children ages 2+, the three colors and flavors empower kids to get creative by choosing and mixing them as they wish. The patent-pending small nozzle cap design of the tubes helps to reduce toothpaste messes and wasted product while also teaching proper toothpaste dosing. GUMCrayola Squeeze-A-Color Toothpaste is not only fun to use, it also provides the dentist-recommended fluoride parents depend on, including a low-abrasive formula which gently cleans while strengthening young teeth and helping to prevent cavities.

“Getting kids to brush their teeth is always a challenge,” says Richard Demke, DDS, Senior Director of Technology & New Product Development at Sunstar Americas, Inc. “With the unique flavors and patent-pending design of GUM Crayola Squeeze-A-Color Toothpaste, children will be inspired to find the fun in building healthy oral care habits and brushing will finally be a less stressful part of every parent’s day.”

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“I am truly excited about the launch of GUM Crayola Squeeze-A-Color Toothpaste because there is finally a tool to help parents reduce the twice daily brushing battle with their kids,” says Tammy Gold, GUM Crayola Parenting Expert. “Parents can now turn the common fight about brushing into a fun activity. By allowing kids to select their color and flavor they can assert their independence and creativity, while making the brushing experience a positive, inspiring and empowering moment. Something that was once a boring and powerless situation, is now fun and in their control.”

All the GUMCrayola products are designed to provide a uniquely fun and engaging brushing experience for kids. They include GUM Crayola Marker Twinpack Toothbrush, GUM Crayola Timer Light Toothbrush, GUM Crayola Pip-Squeaks Twinpack Toothbrush, GUM Crayola Power Toothbrush and GUM Crayola Kids’ Flossers.

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The GUM Crayola Squeeze-A-Color Toothpaste is available for the suggested retail price of $3.99-$4.99 at select retailers nationwide. To purchase or learn more about GUM Crayola Squeeze-A-Color Toothpaste and other products, please visit www.GUMbrand.com.

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For more information about Sunstar Americas, go to www.gumbrand.com.