Heraeus Announces Campaign

Sept. 26, 2011
Heraeus Announces Campaign Celebrating How Gluma Helps Dentists & Hygienists Transform Lives
SOUTH BEND, IND — Heraeus Kulzer, LLC, the worldwide leader in dental esthetics, recently announced an on-going campaign to celebrate the ability of its Gluma® desensitizer to help dental practices transform the lives of patients by reducing pain and sensitivity associated with dental procedures. From now through the end of 2012, each practice submitting a story about how Gluma has helped transform the life of a patient will be entered in a monthly drawing for an iPod Touch valued at $249.According to WebMD, the Dental Fears Research Clinic at the University of Washington estimates that between 5% and 8% of Americans avoid dentists out of fear. In addition, an estimated 20% of the public experiences enough anxiety that they will go to the dentist only when absolutely necessary. As a result, the dental and systemic health of millions of Americans is being seriously compromised by their fear that a visit to the dentist will lead to pain and discomfort.Gluma helps dental practices alleviate patient fear by reducing or eliminating dentinal hypersensitivity. The world’s best-known and most trusted dental desensitizer, Gluma has been used in over 50 million dental restorations and is the only desensitizer on the market that has received the maximum “Five Star Award” from REALITY, the reputable international test institute.* Gluma is indicated for the reduction or elimination of pain caused by hypersensitivity in exposed cervical areas that do not require restorations, and the reduction or elimination of dentin sensitivity after preparation of teeth to receive fixed prosthesis or restorations. The iPod giveaway campaign was inspired by a letter Heraeus recently received from the patient of a Gluma customer. “I have had a lot of dental work throughout my life,” wrote the patient, “but now with the use of Gluma, I do not suffer with pain/sensitivity after drilling/caps, etc. This is the best product that I have ever been exposed to and I cannot thank you enough! I would never use a dentist that didn’t use it!” Heraeus is hopeful that the campaign will succeed in calling attention to Gluma’s ability to help dental practices alleviate patient fears and hence increase both the number of patient visits and the quality of America’s dental and systemic health.Ideal for use by dentists, hygienists and dental assistants, Gluma is available in two forms: the original clear liquid form, and the new Gluma Desensitizer PowerGel form featuring a unique one-step gel formula that allows for greater control and accuracy during application. PowerGel’s no-drip formula stays where it is placed, minimizing contact with soft tissue. Delivering the same proven efficacy as the original Gluma form, PowerGel also has a unique green-color indicator that provides visual ease of placement and rinse-clean capability. Exceptionally convenient, both Gluma forms require no mixing, curing or repetitive steps, and can be used with all bonding and restorative materials in any situation.To submit your story, visit www.heraeusdentalusa.com, and click the Gluma callout at the bottom of the home page.

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