SOUTH BEND, Indiana--Heraeus Kulzer, a leader in dental esthetics, constantly looks for ways to improve the patient experience and hence the benefit provided to dental practice customers. To that end, Heraeus has announced that Venus White Ultra Pre-Filled Disposable Whitening Trays now feature an improved gel viscosity. The new gel formula exhibits penetration between teeth, tray retention, and no clumping.Heraeus is on a mission to help dental practices recapture a significant portion of the business represented by the $1 billion-plus over-the-counter whitening product industry. “We know that whitening systems administered and monitored by dental professionals offer a more consistently successful whitening experience,” said Chris Holden, Heraeus president. “With this enhancement to our Venus White Ultra product, we are better positioned than ever before to help our customers steer more and more whitening business their way.” Venus White Ultra Pre-Filled Disposable Whitening Trays are part of Venus White’s three-level whitening system, a system available to U.S. dental practices through dental distributors. The other two levels in the system are the Venus White Pro line for use with custom whitening trays, and the Venus White Max in-office whitening line. Venus White Ultra represents a convenient entry-level whitening option that provides business opportunities and opens doors to more advanced Venus White Pro and Venus White Max options. It can also be an accompaniment to Venus White Max as the follow-up home system to sustain the results achieved with in-office whitening. Venus White Ultra involves a once-a-day treatment for up to seven days, and results in visibly whiter teeth in just three days. Each disposable tray is pre-filled with mint-flavored, 11.2% hydrogen peroxide gel. The upper and lower trays, which are sized differently, are ultra-thin and designed to mold securely around each tooth for comfort. They also help maximize patient and staff convenience, as no multiple visits and little or no chair time are required.Heraeus relates Transforming Lives Chronicles storyIn addition to enjoying results and convenience, Venus White practices are supported by patient marketing programs. In addition to patient brochures, posters and statement stuffers, the company offers a “Print-on-Demand” service on its website that allows practices to customize and print marketing materials featuring the practice’s information. The practice can also access free downloads for use on its website and in its customer communications. Another service offered by Heraeus is its Heraeus Dental 360 e-newsletter, which offers customers marketing tips and other “news you can use.”For more information, call (800) 431-1785 or visit www.heraeusdentalusa.com. To coment on this product, go to community.pennwelldentalgroup.com/.