Content Dam Diq Online Articles 2015 03 Baby Buddy 360

Baby Buddy launches 360 Toothbrush with cylindrical design for young children

March 10, 2015
The 360 Toothbrush design allows parents, caregivers, and children to easily reach everywhere in the child’s mouth—brushing teeth, tongue and gums simultaneously.
Baby Buddy has announced the latest addition to its oral-care line: the 360 Toothbrush. This new toothbrush design allows parents, caregivers, and children to easily reach everywhere in the child’s mouth—brushing the teeth, tongue, and gums simultaneously.

Developed with the support of Osaka University Infant Dental Clinic, the 360 Toothbrush has 10,000 microfiber bristles—10 times more than the average toothbrush. Featuring a 360-degree patented design, the bristles are arranged in a series of circular disks held in place by spacing washers located between each bristle layer.

This functional design removes 1.8 times more plaque,* while requiring less pressure to allow for softer, more effective brushing. Additionally, the ultra-soft, micro-fiber bristles enable water-only brushing, eliminating the need for using toothpaste with toddlers and young children.

The washers between the bristle layers set this brush apart from traditional toothbrushes on which bacteria can grow at the base of the bristles. The cylindrical design of the 360 Toothbrush eliminates any grooves or holes where food particles and toothpaste can get stuck, causing germs to grow. Furthermore, the arrangement of the bristle layers provides quick drying for easy, hygienic maintenance.

The 360 Toothbrush comes in two versions: Step 1 and Step 2, each available for a suggested retail price of $13.95. Step 1, with the color options of blue, pink, mint, and yellow, is designed for parents and caregivers to use with children ages four months through two years, as baby teeth grow in. From there, parents and caregivers can begin using Step 2 with children, supervising as they transition the child to brushing his/her own teeth. With 0.09 mm medium bristles and the color options of navy, red, and purple, Step 2 is designed for children ages two years through 12 years and helps encourage independent tooth brushing.

Due to its construction and use of microfiber bristles, the 360 Toothbrush lasts much longer than traditional toothbrushes. This new toothbrush joins the Finger Toothbrush and Baby’s First Toothbrush—as well as the newly introduced Tooth Tissues and Wipe-N-Brush—in the expanding Baby Buddy Oral Care line. For more information, visit

*Test result from Osaka University Infant Dental Clinic