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OSAP rebrands to Association for Dental Safety

June 3, 2024
After leading infection control and safety in dentistry for 40 years, OSAP has decided to select a new name to better reflect its core values and future.

The Organization for Safety, Asepsis and Prevention (OSAP), the leading organization dedicated to ensuring every dental visit is a safe visit, is thrilled to unveil its new name: Association for Dental Safety (ADS).

After careful consideration, OSAP has decided to refresh its brand identity to reflect better its values, vision, and commitment to our members and stakeholders. The new name, Association for Dental Safety (ADS), encapsulates the essence of our organization's mission and aspirations for the future.

"Our decision to rebrand to ADS represents an exciting milestone in our 40-year journey as an organization," said Michelle Lee, CPC, ADS Executive Director. "As we continue to evolve and grow, it's essential for our brand to resonate with the diverse dental community. We believe that ADS captures the spirit of who we are and signals our dedication to patient and provider safety, science-based learning, integrity, competent community, and collaborative leadership."

The rebranding process involved extensive collaboration with stakeholders and branding experts to ensure that the new name accurately reflects the association's core values and strategic direction. ADS is confident that this change will strengthen its position as an infection prevention and safety leader within the dental community. 

ADS will introduce an updated logo and visual identity along with the new name to complete the rebranding process. The new logo includes a shield symbolizing strength, protection, and reliability; the floating stars convey insightfulness and forward-thinking. ADS will keep the OSAP green and introduce dentistry's trademark purple, which conveys compassion, purpose, and inspiration. Members can expect a seamless transition, with all existing benefits and services remaining unchanged.

"We are excited to embark on this new chapter as ADS," added Michelle Lee. "Our commitment to empowering our members, driving innovation, and advancing infection prevention and safety remains unwavering. We look forward to continuing our journey to keep people safe with renewed energy and enthusiasm under our new identity."

ADS invites members, partners, and the broader dental community to join us in celebrating this significant milestone. Stay tuned for more updates and announcements as we transition to our new brand identity over the next few weeks.