Crest Whitestrips most recommended OTC tooth whitener by U.S. pharmacists

Jan. 17, 2003
Poll of 1,000 community pharmacists finds 63 percent identify Crest Whitestrips as top pick for brighter smiles

In a newly released survey of 1,000 community pharmacists, nearly two thirds (63.2 percent) of those polled said Crest Whitestrips is their number one recommendation for people seeking OTC tooth whitening products.

The poll, conducted by the American Pharmacists Association (APhA), explored recommendation habits of pharmacists in leading OTC therapeutic areas, including tooth whitening products, adult cold liquids, and topical osteoarthritis pain among others. The survey results were published in the APhA's newsletter, Pharmacy Today.

When asked about the tooth whitening products they most often recommend, pharmacists indicated that Crest Whitestrips clearly leads the pack. The second most recommended product, Rembrandt Plus(TM) bleaching kit was the first choice of just 11% of respondents.

"We know that pharmacists are very serious about the recommendations they make, and are proud that when they consider the increasingly crowded OTC whitening category, their preference for the unique strip technology offered by Crest Whitestrips is clear," said Ayman Ismail, marketing director for Crest New Business Development. "Since Crest Whitestrips is the only easy to use home whitening product that actually keeps peroxide against the teeth long enough to work, it make sense that pharmacy professionals would be comfortable referring their patients to our product."

The first product of its kind, Crest Whitestrips uses clear, flexible strips coated with a whitening gel that adhere directly to the surface of the teeth. Virtually unnoticeable, the strips fit into any active lifestyle and can be worn almost anytime, anywhere -- like while showering, commuting or talking on the phone. The system uses the same enamel-safe ingredient that dentists use. Consumers wear them twice a day for 30-minutes at a time and get a noticeably whiter smile in just two weeks. Repeat use is suggested for every six months to maintain desired results.