Six tips for increasing case acceptance with your Web site

By Glenn Lombardi

A professional practice Web site can be a powerful tool in helping you gain case acceptance from your patients. Educational resources on the Web site can stand in for you when a patient gets home and discusses treatment options with family members. A good practice Web site will cover the full spectrum of diagnoses and treatments you deal with in your practice.

Tip #1: Offer different levels of information — from a quick skim for the key idea to substantive content — about diagnoses and treatments.

Tip #2: Include before-and-after pictures and/or educational animations to show results you’ve achieved in your practice.

Tip #3: Explain procedures and all preparatory and after care.

Tip #4: Detail financial and payment policies and credit options for more expensive procedures.

Tip #5: Present your approach to sedation and pain management.

Tip #6: Offer links to more in-depth content from reliable sources, such as the American Dental Association Web site or WebMD.

Glenn Lombardi is president of Officite, a leading national provider of customized Web sites and search engine marketing solutions for dental and medical practices. Since 2002, more than 4,000 dentists and doctors have grown their practices with state-of-the-art online capabilities and marketing materials. Contact Lombardi at (800) 908-2483, ext. 2310, or at [email protected].