- The study found that while using a standard manual toothbrush, the children brushed an average 63 seconds.
- Average brushing times were far less than the commonly accepted goal of 120 seconds (two minutes).
- The same children, using a Brush Buddies Talking or Singing Toothbrush, increased their average brushing time to 109.2 seconds (1 minute 49 seconds), delivering a 73% improvement.The research study included 29 boys and 29 girls in the subject group. The mean age was 11 years old, and all ages between 7 and 16 were adequately represented.
Subjects 7 to 9 years of age chose a brush from the Brush Buddies Talking line of toothbrushes that included the talking characters. These toothbrushes instruct proper brushing technique in fun animal character voices that playi for two minutes.
Subjects 10 to16 years old chose a brush from the Brush Buddies Singing Toothbrush line featuring Justin Bieber and his hit songs Baby & U Smile or Somebody to Love & Love Me (each brush plays two songs for two minutes).
“We were interested in identifying how ‘fun’ could improve one of a child’s most tedious tasks,” says Anish Patel, Brush Buddies CEO. Patel added, “By eliminating all variables but the toothbrush, we were thrilled to see that our entertaining and educational toothbrushes delivered a 73% improvement in brushing times. As we expand this product line our goal is to reach the adult market.”
For more information visit www.brushbuddies.com.
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