ADA seal of acceptance granted to fluoride rinse

Feb. 6, 2007
Natural fluoride rinse proven effective in helping to prevent or reduce tooth decay.

ENGLEWOOD CLIFFS, New Jersey--The American Dental Association has granted its seal of acceptance to The Natural Dentist Healthy Teeth Natural Fluoride Rinse based on its finding that the product is effective in helping to prevent or reduce tooth decay.

The rinse can be used by anyone seeking extra fluoride protection and is ideal for the challenges of those undergoing orthodontic treatment.

"For the first time, people with braces have the option of a natural product to help protect their 'smiles under construction.' We are committed to making the most effective and appealing natural oral care products in the marketplace, without harsh chemicals, sweeteners or preservatives," said Nancy Rosenzweig, president and CEO of The Natural Dentist. "As a natural product company that values scientific proof of effectiveness, we are proud to receive the ADA Seal of Acceptance."

Fluoride rinse effectively reduces the risk of tooth decay caused from plaque build-up in hard-to-reach places, a common hurdle for those with braces. Food particles trapped in braces can be difficult to remove through brushing alone.

"Good oral care is important for everyone, but particularly those who are undergoing orthodontic care," said Frank Celenza, DDS. "This product is a safe way to keep teeth strong and healthy while soothing mouth irritations that often result from braces. And, because this mouth rinse is natural, parents can feel good about buying the product for their children."

The key cavity-fighting ingredient in The Natural Dentist rinse is fluoride, a mineral that strengthens enamel and prevents tooth decay. It also contains xylitol, a natural ingredient derived from birch tree pulp that has been shown to protect against bacteria that form dental plaque.

The Natural Dentist Healthy Teeth Natural Fluoride Rinse contains natural ingredients that relieve irritation caused by braces, including aloe vera and vegetable glycerin, proven to soothe the mouth and gums. The rinse does not contain alcohol, which can dry and irritate the mouth, artificial sweeteners, dyes or other harsh chemicals.

The Natural Dentist Healthy Teeth Natural Fluoride Rinse is just one product in The Natural Dentist oral care line, which also includes a dentist-recommended oral rinse for gum health and newly-formulated natural toothpastes.

The Natural Dentist Healthy Gums Daily Oral Rinse was ranked the No. 1 over-the-counter product by Dental Products Report, based on the responses of dental professionals in 2006.

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