Online marketing strategy to drive new patients to the practice ... A recipe for success
Aug. 2, 2011
Author Jeff Shearer says the past few years have seen a fundamental shift in how marketing dollars are best spent in a general or specialty dental practice. Traditional promotional channels including direct marketing, Yellow Pages listings, and local community centered media are losing relevance as prospective patients increasingly rely on the Internet for research and purchasing decisions. In the world of 24/7 web presence, online marketing presents a huge opportunity – the ability to reach a captive audience of users actively searching for content related to your practice. Let’s face it. These aren’t just average users browsing the Internet. These are prospective new patients.
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