The Power of Words

May 21, 2010

By Dr. Nate Booth

You have three tools of communication at your disposal:
1. Words
2. Voice qualities
3. Body language

It’s vital that you learn how to effectively use each of these tools.

Patrick Henry knew the power of words. He stood and proclaimed, “I know not what course others may take, but as for me, give me liberty or give me death!” His words inspired a nation to declare its independence.

Winston Churchill knew the power of words. During World War II, his call to Britons to make this their “finest hour” carried more power than any German weapon of war.

Henry and Churchill chose their words very carefully. They knew that words are not just sounds — they are firecrackers that ignite meaning in the mind of the listener. And like a string of firecrackers, one firecracker lighting the next, the meaning directs the listener’s thinking to a specific area … the thinking creates emotion … and the emotion leads to action.

Moral — choose your words carefully.

Dr. Nate Booth is a speaker, consultant, and author who provides dentists with the information and systems they need to thrive in their dental practices. Dr. Booth is a practice management advisor for ChaseHealthAdvance. He is the creator of the in-office, DVD-based program, The “Yes” System: How to Make It Easy for People to Accept Comprehensive Dentistry. For more information go to, or call (800) 917-0008.