CareCredit® is offering free to practices, a new educational audio CD titled, "The Psychology of Winning Financial Communications" featuring Cathy Jameson, Ph.D., president and CEO of Jameson Management, Inc. Dr. Jameson has been a featured speaker at major dental meetings including the American Dental Association and the World Dental Congress. She is a highly respected consultant and has published four books, Great Communication = Great Production, 1st and 2nd Editions, and Collect What You Produce, 1st and 2nd Editions. Dr. Jameson is an adjunct faculty member of the Oklahoma University College of Dentistry and New York University College of Dentistry.
In her audio program, Dr. Jameson discusses the psychology of money, how it affects the doctor, team, patients and fee presentation. With her extensive hands-on experience, she provides insight into effective communications that help optimize treatment acceptance by understanding and appealing to patients' true motivators. She also discusses how important it is to provide patients with financial choices to help more say "yes", the Top 6 patient motivators, how a team member's perception of money can influence treatment acceptance by the patient, and how to avoid the 3 most dreaded words from the patient.
CareCredit is at work in more than 45,000 practices in North America and has been used by over 3.5 million patients. With innovations like instant on-line applications and Pre-Approval, CareCredit continues its commitment to making it easier for patients to get the dentistry they need and want. CareCredit is exclusively selected for their members by most state and national dental associations, including ADA Member AdvantageSM, AGD, AAOMS, and AAP and is also recommended by leading practice management consultants. For more information call CareCredit at 1-800-300-3046 ext. 4519 (new enrollment) or 1-800-839-9078 (if already enrolled).
