Analysis from Roger P. Levin, DDS: This is a missed opportunity to gain more new patients. Happy patients will gladly refer, but they need to know your practice is accepting new patients. Practices should train team members with scripting that uses friendly and motivational language. The scripts will guide staff members on persuading patients to recommend the practice to friends and acquaintances who are looking for a dentist or haven’t been to the dentist in a number of years.
Asking for referrals is an easy, inexpensive, and effective marketing strategy. In fact, there’s not a more powerful form of advertising than word-of-mouth referrals. A recommendation from a friend or co-worker will carry far greater weight than an ad or listing.
Previous Data Bites: Practice collections climb to 94.3% in 2014.