Smile Brands brands

IRVINE, California--Smile Brands, a provider of business support services to dental groups in the United States, has announced the rebranding of Midwest (Dayton, Ohio, and cities in Indiana) offices from Monarch Dental to Bright Now! Dental in an effort to simplify brand structure.

To read more about Smie Brands, go to Smile Brands.

Plans call for the rebranding process will result in all 12 Monarch Dental offices in the Midwest region operating under the Bright Now! Dental brand by June 17, 2011.

A total of eight offices in the Dayton, Ohio, market and four offices in the greater Indianapolis market will assume the Bright Now! Dental brand. The Springboro, Ohio, and Indianapolis-SE St. offices will also relocate to new, more modern facilities in their regions.

"We are excited to introduce the Bright Now! Dental brand to the Midwest region," said Steve Laudicino, Smile Brands vice president, east area operations. "Streamlining our brands will help us to better communicate with our existing patient base and leverage new growth within this market, making it much easier for us to deliver on our mission of Smiles for Everyone!"

The rebranding will be accomplished while retaining the existing dental and staff positions. Changes will not affect prices, hours or insurance, and jobs will be lost during the transition.

Since its founding in 1998, with the merging of multiple existing dental group practices on the West coast, the parent company of Bright Now! Dental, Smile Brands has gained a presence with acquisitions of Monarch Dental Corporation in February 2003 and Castle Dental Centers in June 2004.

Following these acquisitions, Smile Brands has grown steadily organically, increasing its total number of affiliated dental offices by 116% in seven years. During 2010, Smile Brands opened 23 new offices, and ended the year with 322 affiliated dental offices nationwide. The company plans to grow to 362 affiliated dental offices by the end of 2011.

The Bright Now! Dental offices provide general, preventive, and specialty dental services, offering continuity in patient care. Nearly one million people a year select the Bright Now model.

For more information, visit www.smilebrands.com. To find a dental location in your region, visit www.brightnow.com/locations, www.monarchdental.com/locations, or www.castledental.com/locations.

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