Key Group

Dec. 7, 2011
Company plans to release its 2012 U.S. Dental Products Brand Equity & Marketing Assessment Report.

BALTIMORE, Maryland—The Key Group, a leading global health-care market research firm that specializes in primary research, web-centric surveys, and market intelligence, has announced a planned January 15, 2012, release of its 2012 U.S. Dental Products Brand Equity & Marketing Assessment Report.

The annual report captures information on key professional dental product brand characteristics that have not traditionally been measured or tracked. This data can be used in conjunction with existing market share information to bring further insight into business tactics and product strategies.

The report covers brand equity and loyalty measurements by leading competitors in top dental products categories, as well as a monitoring of brand health and customer recall of advertising, promotional, and sales activities. With data from more than 500 U.S. dentists and hygienists, the report provides quantitative and statistically valid information.

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“Based on feedback from the dental industry professionals that we have worked with over the years, we found there is a real need for accurate brand health data that quantifies the actual ‘voice of the customer,’” said Tim Mafale, President of the Key Group.

"Understanding the perception of your brand with information collected directly from dentists and hygienists is vital in providing a sustainable competitive advantage. We believe the unique value provided by our U.S. Dental Products Brand Equity & Marketing Assessment Report will make it a key resource for dental marketing professionals.”

The report is the first in an annual series of professional dental market research reports conducted by the Key Group.

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