SAN JOSE, California, and AMSTERDAM, Netherlands--Align Technology and Dental Couture, the company's distribution partner for noncore country markets in the Europe, Middle East, and Africa regions, has announced that Align has received a Product Registration Certificate for the Invisalign system from the Federal Service of Health Care and Social Development Control of the Russian Federation.
This regulatory approval allows Align to train doctors and to sell Invisalign Full, Invisalign Lite, Invisalign Teen, and Vivera Retainers throughout Russia. Align also announced that, in addition to the commercialization activities started in early 2011 in Turkey, it is also launching Invisalign in the Middle East. To date, Align's distribution partner, Dental Couture, has already trained more than 30 orthodontists in Russia and more than 200 doctors in Turkey, Dubai, and Saudi Arabia.
"We are pleased to have obtained approvals for the Invisalign system in Russia, Saudi Arabia, and other key countries in the Middle East during the latter part of 2011," said Richard Twomey, a vice president for Align Technology.
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"A number of training sessions were held in these markets during the last quarter of 2011 in preparation for a full commercial launch in the first quarter of 2012, and we are excited about the long-term growth potential in these country markets."
Added Gil J. Laks, chief executive officer of Dental Couture: "Russia, Turkey, and the Middle East are among the most important markets in our developing region. They represent a substantial opportunity for growth and a perfect fit for both patients and doctors."
"Patient demand is on the rise for orthodontic procedures and doctors are demanding the most advanced orthodontic solutions utilizing the best technologies. The timing is right for us to invest and launch in these markets, and we intend to bring the latest in Invisalign innovation and the most advanced and accessible support services to orthodontists in these regions."
For more information, visit www.invisalign.com.
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