Two words you can't use if you're in dental sales

Sept. 21, 2012

Since late last year, I've had the pleasure of running some of Joe McGonigal's blog posts in the Proofs e-newsletter and print edition. Joe always seems to have great insight and, judging by the page views, you've enjoyed reading his work as well.

Joe has been with Patterson Dental for 11 years, both as a territory representative and a branch manager. He blogs regularly at

I encourage you to read his latest contribution to Proofs, "To properly follow up with a prospect, do not use the words 'follow up'"

Here's another recent contribution to Proofs, "Warning! Your customers might be price addicts"