Oprah Es

The Oprah Magazine Survey reveals readers want power toothbrushes this holiday season

Dec. 17, 2012
Will power toothbrush sales increase with Oprah behind the promotion?
Of more than 300 readers surveyed, four out of five say they won’t go back to using their old manual toothbrush

CINCINNATI — As consumers continue to build their holiday wish lists, Oral-B is encouraging shoppers everywhere to consider providing the gift of a healthier smile to their loved ones this year. Rising to the top of many lists this season is the Oral-B Professional Precision 5000 power, or electric toothbrush, which has received outstanding reviews and is giving Americans a reason to make the switch from manual to power when it comes to their toothbrush preference.

Just in time for the holidays, Oral-B partnered with O, The Oprah Magazine to offer 374 O readers the opportunity to try* out the Professional Precision 5000 power toothbrush over a two-week period in order to compare and share their experience. Across the board, readers who tried the product were surprised and delighted with the features and cleaning power they found. In fact, four out of five testers confessed they prefer to use the Oral-B power toothbrush for their brushing routine versus their manual toothbrush and agree that they won’t go back to using their old manual toothbrush again.

Further, prior to the survey, almost half of the readers felt they did an excellent or good job brushing their teeth, but after switching to power, the number of readers who felt they did an excellent or good job brushing shot up to 97%.

“We are excited to partner with O Magazine and to receive such an overwhelming positive response from users who have fallen in love with the Professional Precision 5000,” said Rishi Dhingra, marketing director, Procter and Gamble. “These results reflect what we at Oral-B know to be true — that the Precision 5000 is superior to a regular manual toothbrush and that it makes a great, healthy gift for everyone on your list this season.”

To read the complete article, go to businesswire.com.