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Brush Your Teeth

April 12, 2012
Third annual event slated for April 19, 2012.
PRINCETON, New Jersey--Less than half of U.S. office workers keep a toothbrush at the office so they can give their pearly whites a cleaning during the workday, according to a survey commissioned by Church & Dwight Co. Of those workers who already take a toothbrush to work, about half of them are not brushing at the office on a daily basis.To encourage more Americans to add a third brushing occasion to their day, ARM & HAMMER Spinbrush ProClean battery-powered toothbrushes has declared the Third Annual Brush Your Teeth At Work Day for April 19, 2012."The first step toward establishing a tradition of brushing your teeth at the office begins with ensuring your desk is stocked with the necessary supplies," said Tim Seitter, vice president of oral care marketing, Church & Dwight. "We encourage workers across America to bring an ARM & HAMMER® Spinbrush® battery-powered toothbrush and ARM & HAMMER Advance White Toothpaste to the office on April 19 and pledge to start the habit of brushing at work every workday."The survey uncovered that approximately four out of every five workers who brush at the office are still using an old-fashioned manual brush instead of a battery-powered toothbrush. Seitter suggests that national Brush Your Teeth At Work Day is the time to make the upgrade to a battery-operated "power" toothbrush."ARM & HAMMER Spinbrush ProClean provides a more efficient clean than a manual brush, removing up to 70% more plaque in hard-to-reach places,* Seitter said. "And with time at a premium in the workplace, a battery-powered toothbrush may be more efficient in making your mouth feel its best, allowing you to finish the workday with confidence."Related information, click here.Seitter also stated that by brushing with ARM & HAMMER Advance White Toothpaste, people can experience a deeper clean, removing up to 5X more plaque in hard-to-reach places. ARM & HAMMER Advance White Toothpaste contains baking soda, which has been recognized for its health benefits, such as acting as a natural buffer that maintains good pH levels inside the mouth by neutralizing acids, helping keep breath fresh for hours.Other findings from the survey found that:* 83% of those who brush their teeth at work do so after lunch while the second most popular occasion to do so is right after breakfast (28% of respondents)* Men are more likely than women to have a power toothbrush at the office (instead of a manual one), as 24% of males responding said they use a power toothbrush in the office washroom, while only 13% of females responded the same* Approximately 29% of those who keep a toothbrush at the office claim they brush more than once a dayFor more information, visit comment on this subject, go to