Firefly donation

CHARLOTTE, North Carolina--A simple Facebook “Like” can help put a healther smile on the face of a child in need in February, National Children’s Dental Health Month.

Dr. Fresh will donate one of its FireFly toothbrushes to the National Children’s Oral Health Foundation: America’s ToothFairy for every new “like” at www.facebook.com/fireflytoothbrush.

“Tooth decay is one of the most common chronic childhood diseases, accounting for more than 52 million school hours missed every year,” said Daniel Enriquez, vice president of Dr. Fresh, the Buena Park, Calif.-based maker of FireFly.

"It is dramatically on the rise, particularly in underserved communities. Through our Facebook page, anyone can make a difference for a child with one click. We are thrilled to join together with our friends and fans to help America’s ToothFairy in its ongoing efforts to promote oral and overall health for millions of children.”

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Those who “like” FireFly during February 2012 can also opt to have their names included on an honor roll of donors to be presented along with the toothbrushes to America’s ToothFairy at the conclusion of the campaign.

“We are very grateful to both the Dr. Fresh Firefly brand and its Facebook fans for this contribution to assist our affiliates in delivering the best in preventive oral care to children in need,” stated Fern Ingber, MEd, NCOHF president and CEO.

For more information, go to www.drfresh.com or www.AmericasToothfairy.org.

To comment on this subject, go to community.pennwelldentalgroup.com/.