Philips Sonicare, Susan G. Komen

Sept. 30, 2010
"Pink" Sonicare Essence power toothbrush will be sold with $100,000 in proceeds to support cure of breast cancer.

STAMFORD, Connecticut--Philips Sonicare has anounced a partnership with Susan G. Komen for the Cure in October 2010 and 2011 to celebrate its commitment to creating meaningful products that inspire healthier living.

The partnership looks to increase awareness about the importance of total body health and how good oral health contributes to an overall sense of well-being. To support Komen for the Cure's promise to save lives and end breast cancer, Philips will donate $100,000 to the organization. Philips is also releasing a commemorative Sonicare toothbrush with a pink power button.

"Philips Sonicare is excited to partner with an organization that shares similar values and goals, focusing on improving people's lives through science and research," said Leopold Stratenus, marketing director, Philips Sonicare.

"So many elements go into creating a healthy lifestyle, from the everyday choices we make, to risk reduction, to treatment. Our goal is to empower people to make smart choices that will benefit their long-term well-being, such as using a power toothbrush, and getting regular check-ups."

The limited-edition Philips Sonicare Essence 5300 toothbrush will be available at exclusive retailers during October 2010. Special features include:

* Komen-signature pink colored power button
* Patented sonic cleaning technology that reduces plaque along the gum line to help prevent gum disease and reduces gingivitis
* Smartimer that automatically shuts off after two-minute dental recommended brushing time
* Contoured brush head with extra-soft end-rounded bristles that are gentle on teeth and gums
* Easy-start gently increases power over first 12 uses to ease into the Sonicare experience
* Guaranteed results offer better check-ups in 28 days or your money back, plus a two-year limited warranty

The suggested retail price for the limited-edition Philips Sonicare Essence 5300 is $59.99, and as a two-handle pack for $69.88 during October 2010.

For more information on the Philips Sonicare line of products, visit

To read more about Philips Sonicare, go to Philips Sonicare.

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