Luster launches Facebook campaign for the new smile of company

Sept. 29, 2010
Luster hosts open call for new 'Spokesmile.'

BOSTON -- Luster Premium White, a leader in oral care and at-home whitening products developed by Dentovations, is giving people a new reason to smile – from here to there – as they launch a new viral campaign in search of a new star.

Beginning October 1, Luster will host a contest on their Facebook page,,
inviting all of their fans to "Show Us Your Smile." Participants will be invited to post their pearly whites for a chance to be Luster's new spokesperson and appear in a full page ad running in the Golden Globe edition of Star magazine February 1.

Fans are encouraged to submit pictures from October 1 through October 31, when five finalists will be chosen by Luster's panel of experts, including Star magazine's beauty editor. On November 10 one winner will be chosen and flown to New York City for a photo shoot to create Luster's new advertisement.

Luster Premium White, the only over-the-counter whitening product with zero rebound effect and zero sensitivity after use, invites smile-worthy candidates nationwide to become a Facebook friend and show how simple it is to get a beaming white smile without the dentist.

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