site expands

June 14, 2010 is the newly expanded Web site for dentistry’s 3-in-1 injection comfort system.

CRYSTAL LAKE, Illinois--Dentists seeking to offer a more comfortable experience for patients can see, study, and order a new tool by visiting is the newly expanded Web site for dentistry’s 3-in-1 injection comfort system.

BING Innovations, the Illinois-based provider of DentalVibe, launched the site in June 2010 to better educate the dental community about the benefits and uses of the product and to simplify the ordering process. Visitors to the site can view newly produced video segments depicting DentalVibe applications, as well as the real-time reactions of patients who experience DentalVibe injections.

In addition, the DentalVibe system and accessories can be purchased with a credit card through a secure e-commerce portal.

To produce the videos, develop the new Web site and introduce the product to dentistry, BING Innovations enlisted Walter F. Cameron Advertising, a dental products marketing agency based in New York. An educational communications campaign was launched concurrently.

“You can’t really understand the ‘wow’ factor of DentalVibe until you see it in action with real patients,” said DentalVibe codeveloper Steven G. Goldberg, DDS, who demonstrates the product on the new videos.

“On our Web site, you can see the expression of both surprise and delight on patients’ faces when they receive a dental injection without any pain whatsoever.”

DentalVibe takes advantage of research on the Gate Control Theory of Pain to help enable the delivery of anesthetic injections without discomfort. Patented, microprocessor-controlled VibraPulse technology delivers a pulsed, percussive vibration to the mucosa--the counter-stimulation to block the painful stimuli of injections.

When used with a standard injection syringe, DentalVibe vibrates to alleviate discomfort, illuminates the injection site for greater visibility and safety, and retracts the lip and cheek to help deliver comfort and control for anesthetic injections in the mouth.

“No one has brought these elements--pulsed vibration, illumination and retraction--together in this way before,” Dr. Goldberg said.

The handheld, cordless instrument charges quickly in its provided base.

For more information, call (877) 503-VIBE (8423) or visit

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