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OSAP rebranding campaign

Oct. 26, 2010
JC Thomas Marketing Communications joins OSAP for campaign.
CHARLOTTE, NC-October 26, 2010-JC Thomas Marketing Communications, Inc. announced its partnership with the Organization for Safety, Asepsis and Prevention (OSAP) in a complete rebranding campaign launched today. The announcement was made by Joel B. Thomas, President, JC Thomas Marketing Communications, Inc. "We're excited to work with OSAP," Thomas said. "The organization is truly a valuable resource for the dental industry. With our dental marketing expertise, plus significant corporate and non-profit branding experience, we are able to provide OSAP with the right campaign that promotes their new message in a creative and highly relevant way." The agency began the campaign by designing a new logo for OSAP with the tag line, "Because Safety Matters." JC Thomas then developed several key brand identity elements and other marketing materials. The campaign will continue to unfold with the implementation of a marketing blitz emphasizing the organization's dedication to promoting infection control prevention throughout the global dental community. Supporting the marketing is a public relations plan showcasing OSAP's advocacy and leadership in this important category that actually insects every procedure done in dentistry. For more information, go to read more about OSAP, go to OSAP.To comment on this subject, go to