SensAble achieves record dental sales

July 21, 2010
As dental labs rapidly adopt digital technologies, sales of SensAble’s systems increased across all geographies.

WOBURN, Massachusetts--SensAble Technologies, a privately held provider of 3D modeling software, haptic devices and dental restoration design and fabrication solutions, has announced achieving record dental sales during the second quarter ending June 30, 2010.

As dental labs rapidly adopt digital technologies, sales of SensAble’s systems increased across all geographies, and the company added new SensAble Authorized Production Centers--labs that produce restorations for their dentists, as well as provide scan, design, and fabrication services to other labs--in Korea, Japan, Canada, and the U,S.

SensAble partly attributes its dental sales to the increasing demand for partial dentures, which are gaining favor as Baby Boomers age and the economy is driving patients to seek more affordable options than dental implants. SensAble is helping labs increase productivity and capitalize on the shifting mix of dental work.

The SDLS’s ability to digitally design flexible partials, a more esthetic restoration being embraced by dentists and patients because it is nearly invisible and more comfortable, drove a number of key sales. SensAble’s announcement of new impression scanning capability in Q2 also propelled sales since it saves time by allowing labs to begin digitally designing immediately.

The company’s recent investments from HLM Venture Partners and North Bridge Venture Partners have also allowed SensAble to expand its sales network, devote more funding to R&D, and increase its marketing presence. SensAble added more direct sales reps for its dental business, hired a director of sales for the EMEA region, signed a new reseller in Germany, and readied a new modular product tailored to Europe’s typically smaller dental labs for debut in summer 2010. The company is recruiting additional dental partners and production centers worldwide.

Beyond its dental business, SensAble also posted strong sales for its FreeForm 3D modeling solution, used to digitally design complex, organically shaped products, and its PHANTOM haptic (force feedback) devices used in medical simulation, training, and other computing applications in which a sense of touch provides a highly realistic user experience. This is especially important when teaching high-risk, blind surgical procedures.

As the world leader in haptic devices and true 3D modeling solutions, SensAble has helped thousands of companies design millions of parts during the past 15 years, ranging from fast-food toy giveaways that make children happy to life-restoring medical implants.

“With the SensAble Dental Lab System, we’re designing restorations at least 70% faster; and, the precision of the parts is incredible,” said Henry Babichenko, owner of Babichenko Dental Laboratory in Meridian, Idaho.

“It provides consistent fit across all of our restorations because working on a virtual model eliminates the sources of imperfections that you might find in a manual wax-up. The system is reducing design and finishing time for us and chairtime for our doctors. It is by far the most productive system in our lab, and has been a great investment. What’s more, SensAble far and away provides the best service of any manufacturer I’ve ever worked with.”

Added Bob Steingart, SensAble’s president of dental products,: “The speed at which labs are going digital to remain competitive is accelerating faster than any other market I’ve seen. With all of the changes facing labs, it’s important for them to select not just another CAD/CAM scanner, but a partner that is committed to helping them be successful and ensuring that their investment pays off in their transition to digital dentistry. We think this is one of the main things that differentiates SensAble. Yes, we have great products, and on top of that, we offer complete system integration that allows consistently fitting parts, and a level of customer support that is unparalleled in the dental lab industry. That really makes the difference to our labs.”

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