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Data Bite: Dentists, update your Facebook page!

June 6, 2016
If you’re like the majority of dentists (88.8%), you have a practice Facebook page. But are you getting the most out of it? Dr. Levin explains why posting frequency is more imporant than ever to prospective patients.
Roger P. Levin, DDS, CEO and Founder, Levin Group

Your Facebook page could be hurting you. Here's why.

If you’re like the majority of dentists (88.8%), you have a practice Facebook page. But are you getting the most out of it?

According to our research,only 37.1% of practices are posting on Facebook several times a week. If your office is posting less than this, you are undermining your efforts at online marketing.

For example, suppose a prospect visits your Facebook page and sees that it hasn’t been updated in a month. Unimpressed, that person will continue checking out other practices’ Facebook pages and websites. If your practice doesn’t stand out, guess whose phone won’t be ringing?

Posting relevant content several times a week does take effort, but the payoff is well worth it. You’ll be effectively engaging current and potential patients, which will lead to higher retention rates and more new patient phone calls.

Roger P. Levin, DDS, is chairman and CEO of Levin Group, a leading dental management consulting firm that is dedicated to improving the lives of dentists through a diverse portfolio of lifetime services and solutions.

Systems Training: Save $50 on doctor tuition for Dr. Levin’s “Ignite Your Production” seminar in Minneapolis on July 22. Register with code APEX50 to receive your discount. For details and to sign up, click here.

Editor's note: This article originally appeared in the Apex360 weekly newsletter. If you'd like articles like this every week, subscribe here.


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About the Author

Roger P. Levin, DDS | CEO and Founder, Levin Group

Roger P. Levin, DDS, is the CEO of Levin Group, a leading dental management consulting firm. Founded in 1985, Levin Group has worked with over 30,000 dental practices. Dr. Levin is a sought-after speakers in dentistry and is a leading authority on dental practice success and sustainable growth. Through extensive research and cutting-edge innovation, Dr. Levin is a recognized expert on propelling practices into the top 10%. He has authored 65 books and over 4,000 articles on dental practice management and marketing.

Dr. Levin sits on the editorial board of five dental publications and has been named as one of the Leaders in Dentistry by Dentistry Today magazine for the last 15 years. He was recently named one of the 32 Most Influential People in Dentistry by Incisal Edge magazine and voted Best Dental Consultant by the readers of He has been featured in the Wall Street Journal, New York Times, and Time magazine, and is the creator of the Levin Group Tip of the Day,which has over 30,000 subscribers.

To contact Dr. Levin, visit or email [email protected].

Updated March 7, 2019