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Data Bites: Why doesn't your practice have a marketing coordinator?

Oct. 16, 2017
Dentists: A dental marketing coordinator can help you significantly increase your bottom line. Dr. Roger Levin explains why in this month's Data Bites column. 
Roger P. Levin, DDS, CEO and Founder, Levin Group

ONLY 19% OF GENERAL PRACTICES use a marketing coordinator (MC) according to the latest Dental Economics—Levin Group Annual Practice Survey. Even a part-time MC can be a critical difference maker when it comes to growing practice revenue, while at the same time reducing the dentist’s administrative workload.

As Figure 1 shows, nearly nine out of 10 dentists (88.4%) with an MC expect to increase production this year compared to 65% of practice owners without one. In fact, that confidence is borne out by looking at the previous year’s performance. Sixty-eight percent of practices with an MC increased production in 2016 versus 49% of offices without this key employee.


I understand the hesitation of some dentists who don’t want to increase overhead by hiring another employee. Yet, a part-time MC working 10–15 hours a week can have a significant impact on your bottom line. When you have a team member dedicated strictly to marketing your practice, you’ll see positive results sooner rather than parsing out promotional activities to various employees, or worse trying to handle them on your own.

Too often, dentists try to do the marketing themselves, even though they have little time to do so. Or, they assign the tasks to a number of different employees who are all more focused on their normal activities—because that’s what they’re supposed to do.

If you’re dissatisfied with how your practice is growing, take a look at who’s doing your marketing. If you’re not using a Marketing Coordinator, that could be a big reason for slow or no practice growth.

Author's note: Need marketing help? Download Dr. Levin’s free whitepaper “The 9 Areas of Expertise—Marketing” by clicking here.

Roger P. Levin, DDS, is the founder and CEO of Levin Group, a leading dental consulting firm. A nationally recognized speaker, Dr. Levin presents practice management seminars throughout the country.


Data Bites is a monthly column by Dr. Levin in the Apex360 newsletter.

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This article first appeared in the Apex360 e-newsletter. Apex360 is a DentistryIQ partner publication for dental practitioners and members of the dental industry. Its goal is to provide timely dental information and present it in meaningful context, empowering those in the dental space to make better business decisions.

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About the Author

Roger P. Levin, DDS | CEO and Founder, Levin Group

Roger P. Levin, DDS, is the CEO of Levin Group, a leading dental management consulting firm. Founded in 1985, Levin Group has worked with over 30,000 dental practices. Dr. Levin is a sought-after speakers in dentistry and is a leading authority on dental practice success and sustainable growth. Through extensive research and cutting-edge innovation, Dr. Levin is a recognized expert on propelling practices into the top 10%. He has authored 65 books and over 4,000 articles on dental practice management and marketing.

Dr. Levin sits on the editorial board of five dental publications and has been named as one of the Leaders in Dentistry by Dentistry Today magazine for the last 15 years. He was recently named one of the 32 Most Influential People in Dentistry by Incisal Edge magazine and voted Best Dental Consultant by the readers of He has been featured in the Wall Street Journal, New York Times, and Time magazine, and is the creator of the Levin Group Tip of the Day,which has over 30,000 subscribers.

To contact Dr. Levin, visit or email [email protected].

Updated March 7, 2019