Dentists demand accountability!—3 trends in digital marketing for dental practices [video]
Eric Brunell of Prosites tells us what we need to know about software as a service (SaaS), digital marketing ROI, and Google's improved pay-per-click advertising.
Whether you're heavily invested in digital marketing for your dental practice or just getting your feet wet, you'll want to check out my interview with Eric Bunnell, internet marketing advisor for ProSites. At Chicago Midwinter, Eric described to me three important trends he's seeing in digital marketing for dental practices:
The evolution of the software as a service (SaaS) model
ROI on digital marketing investments (dentists are demanding it)
Improvements to Google's pay-per-click advertising
Zachary Kulsrud is senior editor of PennWell's dental group. He serves as chief editor of Apex360 and managing editor ofDental Economics, while also managing the editorial group of DentistryIQ and Perio-Implant Advisory. Email him at [email protected] and follow him on Twitter at @zkuls.
Editor's note: This article first appeared in the Apex360 e-newsletter. Apex360 is a DentistryIQ partner publication for dental practitioners and members of the dental industry. Its goal is to provide timely dental information and present it in meaningful context, empowering those in the dental space to make better business decisions.
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Zachary Kulsrud is the editorial director for Endeavor Business Media's dental group, publishers of Dental Economics, DentistryIQ, Perio-Implant Advisory, and RDH magazine.
