Colgate Total toothpaste awarded first Seal of Acceptance

Dec. 2, 2008
International Academy of Periodontology launches seal program to recognize oral health benefits.

NEW YORK--The International Academy of Periodontology has awarded its first Seal of Acceptance to Colgate Total toothpaste for helping to reduce gingivitis and the progression of periodontitis.

Established as a means to promote periodontics awareness worldwide, the seal program of the IAP acknowledges oral-care products that maximize periodontal health benefits.

The current program is for the evaluation of over-the-counter products but may be expanded to professional products in the future.

"We have launched the IAP Seal of Acceptance as a means to recognize dental products that offer optimal benefits and to promote periodontal health among consumers and dental professionals worldwide," said Dr. Daniel Etienne MS, DDS, President, IAP. "We are very proud to award the first ever, IAP Seal of Acceptance to Colgate Total."

To be considered for the IAP's Seal of Acceptance, companies are encouraged to voluntarily submit OTC products for consideration. Recommended products must withstand demanding review by a global IAP committee of experts.

The process includes review of objective data from clinical and/or laboratory studies that support the product's safety, effectiveness and promotional claims as well as ingredient lists, approved product packaging and labeling and other pertinent product information.

Colgate Total toothpaste is clinically proven to help prevent cavities, plaque and gingivitis. Only Colgate Total contains a triclosan/copolymer system to provide 12-hour protection even after you eat or drink.

In addition to protecting against tartar build-up and bad breath, Colgate Total toothpastes contain fluoride to strengthen teeth and provide outstanding cavity protection.

"Colgate Total was the first toothpaste to be approved by the FDA and accepted by the ADA to fight plaque and gingivitis," said Sheila Hopkins, vice president and general manager, Professional Oral Care, North America, Colgate-Palmolive.

"The International Academy of Periodontology recognition of Colgate Total toothpaste marks another celebrated milestone for Colgate as the world leader in oral care," Hopkins added.

For additional information on Colgate Total toothpaste, visit Colgate.

To learn more about the International Academy of Periodontology's seal program, visit International Academy of Periodontology.

To read more about Colgate toothpaste, go to Colgate.

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