Oral Health America announces multi-year sponsorship

Dec. 5, 2008
Trident to support Smiles Across America program with three-year, $1.5 million gift.

CHICAGO--Smiles Across America is the recipient of a three-year, $1.5 million national sponsorship from Trident, a Cadbury brand.

Trident's support represents the first multi-year commitment and the first donation of more than $1 million for SAA. Trident and Oral Health America announced the award at PS42, a New York City-based public school. The announcement was accompanied by Jennie Garth ("90210"), who spoke about the importance of oral health care and led oral hygiene demonstrations for the school children.

Faculty and dental students from SAA treatment partner New York University College of Dentistry were on hand to provide dental exams and sealants to the children.

"Trident is a proud sponsor of Smiles Across America, a program that shares our passion for the health and well-being of children," said Delfina Baribeau, Trident senior brand manager.

"We know that school sealant programs work, and are a proven, cost-effective strategy in reaching children who do not have routine access to dental care. We recognize Oral Health America's leadership on behalf of the children's oral health, and are pleased to partner with them to increase access to care."

The National Sponsorship goes beyond a financial commitment to Smiles Across America to include ongoing public relations and marketing. As a first step, Trident has developed an awareness campaign, running now in People, Parade, and US Weekly, encouraging public support for the program.

"We are tremendously grateful for Trident's investment in children's oral health," said Beth Truett, Oral Health America's president and CEO. "For many families, including those served by Smiles Across America, our economic environment is making access to care that much more difficult. Trident is allowing us not only to stand by our community program partners such as New York University's College of Dentistry, but also to bring the program to three new cities each year for the next three years."

Smiles Across America provides resources, technical assistance, and donated dental product to communities across the country that are expanding school dental services in response to high rates of tooth decay among children.

Oral Health America is working to eliminate oral disease by connecting people to resources, empowering communities, and influencing public policies and practices.

To learn about how you can participate, visit Oral Health America.

To read more about Oral Health America, go to Oral Health America.

To comment on this subject, go to PennWell Dental Community site.