CINCINNATI, Ohio--From January through March 2009, Crest and Oral-B are encouraging people across the country to pledge to see the difference in their own smile while also making a difference in children's smiles worldwide.
When people use Crest and Oral-B products, they will see the difference in their smile. People can also make a difference by simply purchasing Crest and Oral-B products, as Crest and Oral-B will make a monetary and product donation to Operation Smile to help give new smiles to children suffering with facial deformities, such as cleft lips and cleft palates.
During a four-week study conducted by dental health professionals at the University of Florida, participants who used Crest Pro-Health Toothpaste and Rinse--together with the Oral-B Vitality Precision Clean power toothbrush-- experienced up to 7 times better plaque removal to help fight cavities and gingivitis.
"This Crest and Oral-B product regimen is an excellent daily dental health routine which delivers up to 7X better cleaning," said Robert Gerlach, DDS, MPH, Research Fellow at Procter & Gamble.
"This has a real impact on America's oral health. By using this regimen, results show that people can have dramatic plaque reduction in just four weeks, showing major differences in the first two weeks. While mechanical means of plaque removal, such as toothbrushing and flossing, are essential for better oral health, this study proves that the addition of daily use of an antimicrobial rinse, a chemotherapeutic agent, is an important combination for effective plaque removal."
To celebrate this landmark study, Crest and Oral-B have partnered with Operation Smile, a worldwide children's medical charity whose global network of volunteers provides surgery for children with correctable facial deformities. Since its inception in 1982, Operation Smile volunteers have provided surgeries for more than 120,000 children and young adults around the world.
From January through March 2009, when people buy Crest or Oral-B products to help see the difference in their own smile, Crest and Oral-B will make a difference in children's smiles worldwide in partnership with Operation Smile.
"We are thrilled to partner again with Crest and Oral-B. See the Difference, Make a Difference is a win-win for everyone," said Bill Magee, DDS, MD, Operation Smile cofounder and CEO.
"The program empowers people to not only significantly improve their own dental health, but it also helps Operation Smile volunteers to provide life-changing surgery to correct the smiles of children around the world. This is one more step in our great relationship with Crest over the past several years."
For more information, visit Crest.
To read more about Crest and Oral-B, go to Crest and Operation Smile.
To comment on this subject, go to PennWell Dental Community site.
References available from companies upon request.
