Online service helps dentists produce customized practice marketing materials

Nov. 23, 2009
Dental Trade Alliance provides online Private Print Shop for Oral Healthcare Can't Wait marketing components.

EATONTOWN, New Jersey--As part of its multifaceted Oral Healthcare Can't Wait Awareness Campaign, the Dental Trade Alliance is encouraging dental professionals to take advantage of its online Private Print Shop.

The print shop is a fast print-on-demand option for producing dental practice marketing materials provided by the organization.

The print-on-demand items are offered to dental professionals as part of the Online Practice Communications Kit on DTA's "Oral Healthcare Can't Wait" campaign-specific Web site.

The site was created exclusively for dental professionals who would like to continue to raise oral health awareness for their patients and encourage regular visits to their practices.

The Oral Healthcare Can't Wait site provides the tools and resources for launching an oral health-focused marketing campaign in a dentist's local market.

According to DTA CEO Gary Price, "These are sophisticated consumer marketing materials, created by a leading dental industry advertising agency, that promote the importance of seeing one's dentist on a regular basis in order to maintain one's oral and overall health. Creating this caliber of marketing materials would cost an individual dentist thousands of dollars for the concepts and designs alone. We're providing these finished designs free-of-charge, while providing a convenient and competitively-priced means for custom-producing them."

There are many benefits of utilizing DTA's Private Print Shop:

* Professional designs are quickly customized for a practice
* Fast turnaround times for orders
* Printing quality and paper stock
* Customer service teams are on hand to answer questions and help with orders

The Oral Healthcare Can't Wait Web site offers free practice marketing materials, several of which are offered with print-on-demand options. The user simply chooses the desired marketing products, enters the quantity, customizes the products, and then checks out.

Dental professionals can expect to receive the materials in a timely manner. Some of the items available for on-demand printing include patient education brochures, patient recall postcards, and statement stuffers.

To access complimentary "Oral Healthcare Can't Wait Campaign" marketing materials, or to utilize the organization's print-on-demand option, dental professionals are invited to log on to Oral Healthcare Can't Wait.

To read more about the Dental Trade Alliance, go to Dental Trade Alliance.

To comment on this topic, go to PennWell Dental Community site.