New online advertising tactics help increase patients for dentists, orthodontists

Sept. 4, 2009
Search engine optimization firm offers new link-building techniques for dental clients.

SAN DIEGO, California--Dentists, orthodontists, and other dental professionals rely on Search Engine Optimization firms to improve their online presence, increase rankings on Google and Bing to ultimately increase appointments and new cases.

With so many Web sites on the Internet, search engine optimization is essential to successful advertising today. New tactics from SEOhaus, an SEO company, help with link-building for dental companies.

Professionals at SEOhaus are responsible for increasing new dental appointments by as much as 50% for dentists who utilize their services.

SEOhaus President and cofounder Billy Marks is excited with the results that his company's team has accomplished for clients.

"We have been seeing growth with the new Algorithm change from Google, benefiting our customers with new cases," Marks stated.

Dr. Leonard Tau, DMD, had a Web site that averaged 393 visitors per month when he enlisted the help of SEOhaus. Less than six months later, SEOhaus helped double that number to 764 visitors per month.

The whole point of Search Engine Optimization for dentists is to attain new and repeat patients to help a dental practice grow. When online users type in "dentist in San Diego," for example, using Google or Bing, SEOhaus clients should see its Web site listed on those search engines so that potential patients can find them.

Link-building with anchor text is important to help raise the rankings for important key terms. Those dental professionals with the most aggressive SEO campaigns should see their Web sites within the first pages of search engine results.

SEOhaus gets dental Web sites on Bing and Google by utilizing a network of more than 60 dental sites to help leverage customers to the top.

For more information on SEOhaus and its services, visit the company Web site at SEOhaus.

To read more about search engine optimization, go to search engine optimization.

To comment on this subject, go to PennWell Dental Community site.