M.A.D. leadership aims to align doctors, staff, patients in health-care practice success

    June 11, 2009
    Hospitals and practices invest in seminars and systems, but revenues and patient care won't improve unless doctors, staff and patients do their part, according to new book.

    Make it happen — with Wendy Lipton-Dibner's new book, M.A.D. Leadership For Healthcare: Proven Strategies To Get People To Do What You Want Them To Do.

    PHOENIX, Maryland--Health-care practices spend thousands for operational improvements, but staff and partners resist the changes.

    Doctors and staff excel in clinical care, but patients don't always follow recommendations. Practice managers strive to boost revenues and referrals, but office gossip, conflicts, and inefficiency undermine productivity, the patient experience, and practice growth.

    The bottom line: a successful practice depends on people. Yet until now, doctors and administrators have lacked a proven formula for addressing the people factor in the practice and hospital environment.

    In response, Greenbranch Publishing has announced publication of M.A.D. Leadership For Healthcare: Proven Strategies To Get People To Do What You Want Them To Do (paperback plus CD, ISBN: 978-0-9814738-7-1, 495 pages, $99 Pre-Publication Price plus $9.95 S&H until June 1,2009, then $124--plus $9.95 S&H).

    The book is written by practice management expert Wendy Lipton-Dibner, MA.

    Physicians, dentists, managers, and health-care specialists:
    You have to get M.A.D.--Motivate-Align-Differentiate

    Drawing on 30 years' experience consulting for hundreds of health-care and corporate clients, M.A.D. Leadership for Healthcare author Wendy Lipton-Dibner has used her Motivate, Align, Differentiate formula to help clients to improve patient care and increase their revenues (by as much as 200%).

    Now, in her book, she reveals how a practice can use the M.A.D. formula to boost patient satisfaction and commitment, staff efficiency and morale, partner collegiality and effectiveness, and practice referrals and revenues.

    "Any practice can achieve a measurable improvement," said Lipton-Dibner. "It's just a matter of following the M.A.D. formula."

    Results you can see--instantly
    Lipton-Dibner observed, "In this competitive, rapidly changing, frenetically paced health-care environment, there's just no time for touchy-feely approaches. Health-care professionals need fast tools that produce results. The M.A.D. formula enables doctors and administrators to get people to do what they want them to do by Motivating partners, colleagues, staff and patients to action, Aligning stakeholders by maximizing individual strengths and Differentiating the practice in the community.

    "The simple part of practice management," said Lipton-Dibner, "is identifying the specific operational and clinical protocols, procedures, hardware and software that will improve your outcomes. The hard part is getting people to use them immediately and consistently. The answer is to use the M.A.D. formula.

    "Practices that do see an immediate positive impact: from the front desk to the board room and in rave reviews from patients and referring colleagues. The measurable result is the exponential increase in patient satisfaction and practice revenues," she added.

    Relevant and ready to use
    M.A.D. Leadership For Healthcare: Proven Strategies To Get People To Do What You Want Them To Do offers a clear, entertaining style and action-oriented format. The M.A.D. formula is not a cookie-cutter approach.

    The combination text, workbook, and CD provide step-by-step instructions plus real-world examples for immediate application of M.A.D. techniques to people. Regardless of the focus, location, or size of their practice, doctors and administrators should find ready application for the M.A.D. strategies.

    Lipton-Dibner noted, "The exciting part of the M.A.D. formula is that it has application for every type of practice, all over the world. At work--and at home--everyone can benefit from getting M.A.D.!"

    Selected table of contents

    Section One
    Introduction
    How to use the book and CD for maximum impact.

    Section Two
    The Four Languages of The M.A.D. Formula
    Techniques from four different sciences to help you to build profound trust and rapid rapport with people.

    Section Three
    M is for Motivate
    Learn to apply internal and external motivation techniques to move partners, patients, staff, and referring colleagues to action.

    Section Four
    A is for Align
    Forget team building! Learn new strategies to bring doctors, patients, staff, colleagues. and vendors together and capitalize on their strengths as individuals.

    Section Five
    D is for Differentiate
    Extraordinary new strategies to help you to stand out as the premier facility in your specialization.

    Section Six
    Now That You're M.A.D.
    Inspiration and guidance to make efforts pay off for you and your practice.

    Appendix
    Role play activities for a practice.

    More information can be found at MPM Network and Sound Practice.

    To read more about practice success, go to practice success.

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