Dental Trade Alliance launches Oral Healthcare Can't Wait awareness campaign

July 2, 2009
Dental industry unites to warn consumers about the risks of delaying regular checkups and recommended treatment.

ARLINGTON, Virginia--The Dental Trade Alliance, a nonprofit trade association that represents leading dental manufacturers, distributors, and laboratories, recently launched an Oral Healthcare Can't Wait awareness campaign.

The campaign is an effort to warn consumers about the risks of postponing regular dental checkups and recommended treatment. According to DTA Chief Executive Officer Gary Price, "The current economic climate is causing many people to either postpone the treatment plans recommended by their dentists, or to put off dental visits altogether."

The potential health risks of postponing oral health-care treatment can be significant, with more and more published research supporting the existence of a strong link between optimum oral health and overall well-being, especially in the area of periodontal disease.

"But it doesn't have to be this way," explained Price. "Although we face economic challenges on a national basis, the majority of Americans still have the ability to make continued and comprehensive oral care an integrated part of their lives."

Therefore, the DTA is launching a multifaceted Oral Healthcare Can't Wait awareness campaign to dental professionals and consumers. Lanmark Group, a leading advertising, marketing, and public relations agency in the dental industry, will spearhead this effort by developing the overall strategy, creative concepts, and tactical execution on a pro bono basis.

The following is a partial outline of the campaign marketing components that Lanmark is providing:

* Oral Healthcare Can't Wait logo and slogan
* Dedicated Oral Healthcare Can't Wait Web site for dental professionals and consumers
* Dental trade and consumer print and online advertising
* Professional and consumer public relations program
* Public service announcements
* Patient education brochures and posters
* Dental practice marketing tool kit to promote Oral Healthcare Can't Wait campaign in local markets
* Online video for distribution via YouTube, etc.

"Oral Healthcare Can't Wait promises to be a very ambitious campaign, with the ultimate goal being to sustain and improve oral health in America," explained Price.

"I'm very grateful for the level of commitment and agency resources that Lanmark President Howard Klein has pledged to this campaign, as well as the support of our leading dental industry publications, such as Compendium, Dental Economics®, Dental Product Report, Dental Product Shopper, Dentistry Today, Dental Tribune, DentalTown, Dimensions of Dental Hygiene, Inside Dentistry, and RDH® magazines.

"In addition," Price continued, "the leading dental distributors Benco Dental, Burkhart Dental Supply, Darby Dental Supply, Henry Schein, Iowa Dental Supply and Patterson Dental have pledged their support to help launch this important initiative. We will also be counting on the support of DTA members in other areas, such as funding for direct-to-consumer advertising in national newspapers, television, and radio. If we work together, we can make a difference."

For more information regarding the Oral Healthcare Can't Wait Campaign, visit Oral Healthcare Can't Wait.

To pledge support, contact Dental Trade Alliance CEO Gary Price at (703) 379-7755.

For more information, visit Dental Trade Alliance.

To read more about the Dental Trade Alliance, go to Dental Trade Alliance.

To comment on this topic, go to PennWell Dental Community site.