ADA announces annual session changes

July 5, 2006
Three-year trial of ADA Marketplace exhibition categorization format to end.

CHICAGO--The American Dental Association (ADA) has announced a series of changes to the operation and schedule of its Annual Session Marketplace Exhibition, including the return to its previous space-selection process for exhibitors.

Exhibition Categorization to End at Nation's Largest Dental Show
Beginning in 2007, the ADA will end its three-year trial of an exhibitor categorization concept that divided the ADA Marketplace Exhibition into four clusters: Over-the Counter/Pharmaceutical, Dental Services, Instruments and Equipment, and Materials/Infection Control. The model required each exhibitor to select a category that most closely reflected their line of products/services.

The concept, introduced at the 2004 Annual Session in Orlando, makes its last appearance at this year's event in Las Vegas. The 2007 ADA Marketplace Exhibition marks the return to assigning booth spaces based solely on priority points earned by exhibitors from their past marketplace participation.

"The ADA values its partnerships with member attendees and manufacturers who exhibit each year," said Dr. Ken McDougall, incoming general chair of the ADA Annual Session. "After extensive review of exhibitor and attendee feedback, we determined that the original priority-point system allows both exhibitors and attendees to have the most positive experience."

"On-site Space Draw" for 2007 Annual Session Set for Las Vegas
The ADA will implement an "on-site space draw" at the 2006 ADA Annual Session in Las Vegas, inviting the 300 ADA 2006 exhibitors with the highest number of priority points to select their space for ADA 2007 in San Francisco.

The 300 exhibitors will receive notification by mail in early September 2006, which will include their appointment date and time. All other exhibiting companies will have the opportunity to be included in the first-round space assignment by mail-in application (deadline dates to be included in the application mailer).

Exhibitors to Enjoy Peak Crowds from Marketplace Exhibition Schedule Change
The ADA is revising its Marketplace Exhibition schedule for the 2007 and 2008 Annual Sessions to provide exhibitors with more exposure to peak attendance crowds. Beginning in 2007, the Marketplace Exhibition will be open to attendees on the first, second and third days of the Scientific Session, and closed on the fourth day.

According to the ADA, the first two days of the exhibition have the highest participation levels. In recent years, the Marketplace Exhibition has opened on the second day of the four-day Scientific Session and remained open on the third and fourth day.

ADA World Marketplace
During the past three years, the ADA has expanded its efforts to gain the participation of attendees and dental exhibitors from outside the U.S. As part of this continued effort and beginning in 2007, the exhibition will be renamed the ADA World Marketplace. This updated positioning reflects the ADA's five-year international business development plan.

The ADA Marketplace Exhibition consistently rates as the largest dental exhibit (based on square footage) by Trade Show Week magazine. Most recently, the June 2006 issue of Expo Magazine ranked the ADA Annual Session and Marketplace Exhibition second on their list of the top 50 medical industry trade shows.